Factors that impact on broiler production management: Pestel and Swot approach

Abstract

The scope of this work was to evaluate the macro-environmental factors of mobile applications in the broiler production process, using the Pestel and Swot analysis approach. The Pestel analysis was used to identify the macro (external) forces that affect production with the management of the aviary with the aid of Frango's mobile application; these can be political, economic, social, technological, environmental, and legal. In the Swot analysis, a synthesis of the external and internal analyzes was performed, which identifies items for the organization of the applicability of Frango's application, which implies establishing action priorities. When considering the political, economic, social, technological, and environmental factors, the positive impacts are more significant than the sector's negative impacts, generating an impulse in production and balance in risks regarding the use of technology in the sector. The factors with the most significant influence are technological and economic, and the least significant are the social factors that still depend on improvements in the chicken production process on farms using fast service technologies such as applications.